Turning a raw idea into a viable commercial enterprise requires structured evaluation. Khanka outlines a clear roadmap for project selection:
The book provides a comprehensive look at the Indian entrepreneurial ecosystem. Key topics include: Foundations entrepreneurial development by ss khanka pdf download free
Drawing heavily from David McClelland’s Theory of Needs, the book highlights the "Need for Achievement" (N-Ach) as the primary psychological driver for successful business owners. Khanka details how this mindset can be developed through institutional training and mentorship programs. 3. Project Appraisal and Feasibility Turning a raw idea into a viable commercial
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