Indonesian youth are some of the most connected globally, with nearly .
This prioritisation of identity extends into their spending habits, often in surprising ways. Despite 66% of young people considering the past 12 months as economically challenging, a YouGov survey found that Gen Z continues to prioritise lifestyle spending. Unlike older generations who cut back on non-essentials, Gen Z is willing to reduce spending on healthcare (7%) and groceries (6%) before they will cut back on beauty and personal care (21%), clothing (20%), and dining out (14%). Indonesian youth are some of the most connected
Indonesia's youth aren't just creators of culture; they are the new engines of the nation's creative and digital economy. The country is ranked in the Top 3 creative economies globally, with digital sectors in gaming (+11%), streaming (+9%), and music (+8%) all growing faster than the global average. Unlike older generations who cut back on non-essentials,