The name (often spelled "Filippova" in English) is the most common last name for models with the first name Masha. It's entirely plausible that a searcher heard the name spoken (with the "Ph" sounding like an "F") and attempted to spell it phonetically.
Companies in the fashion and beauty sectors often track rising stars like Masha to gauge their engagement rates and audience demographics. Connecting with the Community masha filedot