Research suggests that humans are bad at processing scale. One death is a tragedy; a million is a statistic. Awareness campaigns that rely solely on prevalence rates often leave the audience feeling overwhelmed, helpless, or, paradoxically, indifferent. Research suggests that humans are bad at processing scale

Awareness campaigns play a crucial role in amplifying survivor voices, promoting social change, and supporting survivors. Effective awareness campaigns: promoting social change

to highlight overlooked human trafficking stories across all backgrounds, featuring advocates like Sir Mo Farah. Sexual Abuse & Sexual Violence Awareness Week (2026): Organized by The Survivors Trust Research suggests that humans are bad at processing scale