: Short-form video platforms dictated the music charts and mainstream pop culture trends. A single viral audio clip in May 2024 could catapult an independent artist to the top of the Billboard charts overnight.
The music scene was dominated by major collaborations and high-energy pop to counter the boredom of lockdown. "Rain On Me" : The highly anticipated collaboration between Ariana Grande familytherapyxxx 24 05 20 arabella rose stay wi fix
. This period saw the rise of "social media entertainment" and the dominance of streaming services, which offered a necessary escape during the height of the pandemic. Streaming & TV: The Digital Binge : Short-form video platforms dictated the music charts