Indonesian youth are highly active on social media, with over 70% of the population using platforms like Instagram, TikTok, and Facebook. Social media has become an integral part of daily life, with young people using these platforms to connect with friends, share experiences, and stay informed about current events. Online influencers, celebrities, and content creators have significant sway over young Indonesians, shaping their opinions, preferences, and purchasing decisions.

Jakarta, Indonesia – For much of the world, Gen Z is a generation defined by anxiety about missing out. But in Indonesia, a country where 40 percent of the population is under 25, this generation has done something more interesting with the concept of FOMO. They have flipped it on its head. FOMO no longer means "fear of missing out"—today’s Indonesian youth have redefined it as "Filter On My Own," a conscious prioritization of what genuinely matters to them over the pressure to be everywhere.

Young Indonesians are among the most active social media users globally, using these platforms for far more than entertainment.

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Indonesian youth are highly active on social media, with over 70% of the population using platforms like Instagram, TikTok, and Facebook. Social media has become an integral part of daily life, with young people using these platforms to connect with friends, share experiences, and stay informed about current events. Online influencers, celebrities, and content creators have significant sway over young Indonesians, shaping their opinions, preferences, and purchasing decisions.

Jakarta, Indonesia – For much of the world, Gen Z is a generation defined by anxiety about missing out. But in Indonesia, a country where 40 percent of the population is under 25, this generation has done something more interesting with the concept of FOMO. They have flipped it on its head. FOMO no longer means "fear of missing out"—today’s Indonesian youth have redefined it as "Filter On My Own," a conscious prioritization of what genuinely matters to them over the pressure to be everywhere.

Young Indonesians are among the most active social media users globally, using these platforms for far more than entertainment.