Audio content is the new frontier. Podcasts covering are topping charts because listeners want to consume while commuting (a massive part of the Indian lifestyle).
Arranged marriage is a massive lifestyle content vertical. It no longer covers just rituals; it covers practical lifestyle audits :
High-budget lookbooks and transformation reels ahead of the wedding and festival seasons.
Potential pitfalls: being too general or too academic. Need balance—celebrating richness without ignoring complexities like regional diversity or modern challenges. Also, avoid outdated clichés. Focus on contemporary India while respecting traditions.
Ammamma closed her eyes. Her lips moved silently.