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We have moved from long-form narratives (films, novels) to short-form . The average attention span is shrinking, not necessarily because of neurological decline, but because the market has discovered that 15-to-60-second loops are the most efficient delivery system for dopamine.

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The internet has also enabled the creation and distribution of niche content, catering to specific interests and audiences. This has led to a proliferation of content that might not have been viable in the traditional TV or film industries. As a result, viewers have more choices than ever before, and content creators have more opportunities to reach their target audiences. We have moved from long-form narratives (films, novels)