The "link" usually refers to the call-to-action found in social media captions (TikTok or Instagram) where creators invite followers to: Access Extended Content
Sharing video clips for game review or highlighting a great play.
Many teams and creators post "Let's Post It" videos to show off high-end facilities. For example, the Seattle Kraken Carolina Hurricanes New Jersey Devils have shared tours under this trend. Locker Decorating (The "Paper" Connection): The mention of "paper" often refers to wrapping paper or decorative backgrounds used to customize lockers. In an NHL Locker Room Tour
: Short-form videos, such as Let's Post It The Locker Room on Instagram, frequently capture the high-energy speeches, practical jokes, and post-game celebrations that define hockey culture. Anatomy of an Authentic Hockey Locker Room