The reason this meme took off is the same reason Five Nights at Freddy’s or Poppy Playtime became hits:

Underlying all of this is the complete surrender of agency. The protagonist doesn't fight back against an equal; she is utterly helpless, pinned to the ground by the very earth beneath her. This narrative of overwhelming powerlessness is a cornerstone of many extreme fetish genres, where the fantasy lies not in the act itself, but in the total relinquishment of control.