Negotiation — Genius Pdf
The text can be broken down into three deep pillars: The Psychology of Value, The Detective’s Mindset, and The Architecture of Trust.
Amidst all the tactical advice on deals and strategies, the authors never lose sight of the human dimension. A central tenet of Negotiation Genius is that you always have in any negotiation: to get a good deal and to strengthen your relationship. You are encouraged to explicitly state a ground rule at the outset: "either we both benefit, or we stick with what we have agreed to already". The ultimate mark of a "genius" negotiator, the book concludes, is the ability to produce successful deals "while still maintaining her integrity and strengthening her relationships and her reputation". negotiation genius pdf
Your BATNA is your backup plan if the current negotiation fails. It represents your ultimate source of power. A strong BATNA allows you to walk away from a bad deal, while a weak BATNA forces you to accept subpar terms. RV (Reservation Value) The text can be broken down into three